An exciting today here in the Social Agent office. We launched a Weibo campaign for one of our clients – Expander, to help them get more buzz and feedback about their QR tracking system. Paula and Ollie, from Expander, got in touch with me from a Startup Weekend NZ connection and then we got right to work last week. Paula …
Hosting Seminars with Chinese Sales Assistants
We have noticed many of our Social Agent clients request a local Chinese and English speaking person to help them with following up the sales leads in their account. Our team has been working day and night building, listening to customer / user requests, and building some more. We know our clients don’t just need software, but they also need …
I’m backdating blog a bit, since we missed this great announcement earlier from Christmas 2012! Social Agent Limited was invited to pitch at the Innosai Startup competition in Beijing, China on December 26, 2012. There were the top 100 most innovative companies Innosai selected to be in the competition. Below is the exciting email Mike Michelini received notifying us we …
Social Agent was Born in Lean Startup Machine
Social Agent (previously “weibo agent”) likes to say it was born in a Lean Startup Machine weekend in Shanghai, China in June 2012. The startup wanted to spend a weekend working on validating its business model, and knew lean startup methodology was key to its success. Many entrepreneurs in China are doing Chinese social media related startups, because social media …
Chinaccelerator Incubator Graduate, 2012
Social Agent Limited is a proud alumni of the Chinaccelerator incubator in Dalian, China, summer of 2012! The team spent 3 intense months in the northern Chinese city Dalian – as well as took part in “Geeks on a train” from Dalian to Beijing, Beijing to Shanghai, and then back to Dalian! Social Agent was exposed to a huge network …
TOP FIVE FOREIGNERS USING SINA WEIBO
Top 5 Foreigners on Sina Weibo 1. Aoi Sola, Japanese actress Signed up: 2010-11-11 Weibo account: @苍井空 First message: “中国的朋友们你们好，我是苍井空。十分高兴能和大家见面。我在新浪的微博正式开通了，希望今后能新浪通过微博和大家交流，还请大家多多关照。 这是我为大家做的视频，请多捧场哦” Number of followers: 13,493,738 2. Jang Keun Suk, South Korean actor, singer and model Signed up: 2011-8-12 Weibo account: @张根硕 First message: “중국장어들아 드디어 웨이보의 세계에 내가 왔다!!!!! 닥찬하라!!!!!!!!” Number of followers: 6,644,536 3.Tom Cruise, American actor Signed up: 2011-2-23 Weibo account: @officialtomcruise First message: “我们刚刚成立一个帐户在 http://t.sina.com.cn/1986010511 中文Twitter的！在中国我们的朋友们的问候！” Number of followers: 4,880,133 4. Bill …
Finding Contacts on Weibo
I hope it doesn’t sound too crazy, but Weibo isn’t just for marketing – it can be used for sales, too. And I’m not talking about posting a sales link for e-commerce. It’s about finding contacts. Why on Weibo? Because it’s so popular and practically used in the business world. Where there are people, there is business. There are 3 …
Digging Value
The most frequently asked questions I’ve come across on Weibo marketing: There’s very little reaction to my posts. What should I do to improve communication with my followers? What can Weibo marketing do? How can it help me with my business – sales or brand? How many followers should I aim for to see value? We all know followers are …
A Few Tips on Weibo Marketing
Clear and Accurate Positioning First ask yourself, what you want to use this Weibo account for. What are your expectations? Is it branding, sales, customer service, reputation management or looking for cooperation/VC/suppliers? Find out what you want, answer that first question, then look for the right people to listen to or talk to. Genuine Communication with Followers Post useful content. …