Nogogo is a China e-commerce shop selling hard to find imported foods to the Chinese market. They mainly focused on word of mouth and traditional newsletters to build their customers.
Nogogo wanted to improve their Chinese sales via social media, and were referred to Social Agent. Social Agent assisted in identifying keywords that were hot in Chinese social media for Nogogo. After selecting our advanced package, 4 of these keywords were implemented into lead generation services. Nogogo’s marketing manager, Helen, was responsible for following up the leads.
Over the course of the first month, Nogogo identified which keywords worked, and which needed to be replaced. Nir, the GM, was amazed how Helen was now more aware of what products people in Sina Weibo were looking for, and which they didn’t seem to care much about.
Nogogo then ran a viral campaign to boost awareness and followers to their Sina Weibo account, building more leads and intentifying opportunities.
This created a result driven workflow that the foreign manager, Nir, could easily oversee and be left ensured that he was working towards a positive ROI.
In Summary, Social Agent helped Nogogo
- Identify keywords in Chinese social media that were relevant and effective for their social media campaign
- Built a pipeline of new leads in keywords related to imported food (cannot disclose client keywords)
- Created a workflow in the company based on results and positive ROI in Chinese social media
- Assisted a non-Chinese business owner to better manage and oversea his Chinese marketing endeavors.
Testimonial from the GM and Founder of Nogogo
Mike has shown me a lot of his startup ideas, but finally he sold me on one – SocialAgent.me made sense from the first time he demo’d it to me in my office – find customers and measure real results from Chinese social media. We started with a brand new Sina Weibo account and identified customers in Social Media – my staff learned which products are hot and which are not. We grew our fans and measured real results from Chinese customers. Thanks Mike and the whole Social Agent team.
– Nir Itzhaki
Founder, General Manager
Nogogo Online Grocer
About Nogogo
We love to satisfy your cravings for food from around the world!
Do you crave pasta and tomato sauce for an Italian-style dinner? Or maybe you’d like some avocados to make guacamole?
How about cream cheese for your toast? We’ll help you satisfy those cravings with hard-to-find products and by delivering anywhere in China.
How we got started – Our business actually started with a craving. One of us searched for a few products, which weren’t sold in local markets. That was frustrating, but also made us wonder how many others had the same problem. Research gave us the answer: there were many, many others.
That’s why we created Nogogo, to fill a need for food products from Western markets and other cultures.
As the first online grocery store in Shenzhen, we enjoy serving the residents of this international city. Customers tell us they like the selection, the fast delivery and the convenience. They also like to request new products they crave.
What about you? Are we satisfying your food cravings? Contact us to suggest a product or let us know how you like the service! Visit us on the web at Nogogo.cn