An exciting today here in the Social Agent office. We launched a Weibo campaign for one of our clients – Expander, to help them get more buzz and feedback about their QR tracking system. Paula and Ollie, from Expander, got in touch with me from a Startup Weekend NZ connection and then we got right to work last week.

Paula worked with one of Social Agent’s authorized sales assistants, Jay Zheng, to translate a survey and launch it online in China end of last week.

Then we leveraged Social Agent’s weibo account (that is verified) to post a drawing of free milk powder cans for the lucky few winners.

Already in less than a day almost 2,000 comments and reposts have been submitted for this competition.

Jay and Paula are in close communication to measure the results of the campaign, working towards getting a least 100 surveys completed to see if the QR tracking system for imported milk powder and other foreign consumables will be used by the Chinese consumer.

Rock on, its a great day for Social Agent to help its client learn more about the Chinese market.

About Expander NZ

They are currently attending NZ’s first tech accelerator “The Lightning Lab”. Expander New Zealand is a Custom QR Code System to help consumer brands control Brand Protection and Product Authenticity. View more on their website Expander.co.nz