Social Agent (previously “weibo agent”) likes to say it was born in a Lean Startup Machine weekend in Shanghai, China in June 2012. The startup wanted to spend a weekend working on validating its business model, and knew lean startup methodology was key to its success. Many entrepreneurs in China are doing Chinese social media related startups, because social media …
Chinaccelerator Incubator Graduate, 2012
Social Agent Limited is a proud alumni of the Chinaccelerator incubator in Dalian, China, summer of 2012! The team spent 3 intense months in the northern Chinese city Dalian – as well as took part in “Geeks on a train” from Dalian to Beijing, Beijing to Shanghai, and then back to Dalian! Social Agent was exposed to a huge network …
TOP FIVE FOREIGNERS USING SINA WEIBO
Top 5 Foreigners on Sina Weibo 1. Aoi Sola, Japanese actress Signed up: 2010-11-11 Weibo account: @苍井空 First message: “中国的朋友们你们好，我是苍井空。十分高兴能和大家见面。我在新浪的微博正式开通了，希望今后能新浪通过微博和大家交流，还请大家多多关照。 这是我为大家做的视频，请多捧场哦” Number of followers: 13,493,738 2. Jang Keun Suk, South Korean actor, singer and model Signed up: 2011-8-12 Weibo account: @张根硕 First message: “중국장어들아 드디어 웨이보의 세계에 내가 왔다!!!!! 닥찬하라!!!!!!!!” Number of followers: 6,644,536 3.Tom Cruise, American actor Signed up: 2011-2-23 Weibo account: @officialtomcruise First message: “我们刚刚成立一个帐户在 http://t.sina.com.cn/1986010511 中文Twitter的！在中国我们的朋友们的问候！” Number of followers: 4,880,133 4. Bill …
Digging Value
The most frequently asked questions I’ve come across on Weibo marketing: There’s very little reaction to my posts. What should I do to improve communication with my followers? What can Weibo marketing do? How can it help me with my business – sales or brand? How many followers should I aim for to see value? We all know followers are …
A Few Tips on Weibo Marketing
Clear and Accurate Positioning First ask yourself, what you want to use this Weibo account for. What are your expectations? Is it branding, sales, customer service, reputation management or looking for cooperation/VC/suppliers? Find out what you want, answer that first question, then look for the right people to listen to or talk to. Genuine Communication with Followers Post useful content. …
What It Takes to Build up Weibo Account for Business
Everyone’s been saying how simple and effective Weibo marketing is. But after opening an account and trying for a few weeks shooting out 1 or 2 posts every day, people would realize this isn’t working. Then they think, maybe they should start going offline promoting their Weibo accounts. But most people don’t know exactly what value they can get out …