The most frequently asked questions I’ve come across on Weibo marketing: There’s very little reaction to my posts. What should I do to improve communication with my followers? What can Weibo marketing do? How can it help me with my business – sales or brand? How many followers should I aim for to see value? We all know followers are …
A Few Tips on Weibo Marketing
Clear and Accurate Positioning First ask yourself, what you want to use this Weibo account for. What are your expectations? Is it branding, sales, customer service, reputation management or looking for cooperation/VC/suppliers? Find out what you want, answer that first question, then look for the right people to listen to or talk to. Genuine Communication with Followers Post useful content. …
What It Takes to Build up Weibo Account for Business
Everyone’s been saying how simple and effective Weibo marketing is. But after opening an account and trying for a few weeks shooting out 1 or 2 posts every day, people would realize this isn’t working. Then they think, maybe they should start going offline promoting their Weibo accounts. But most people don’t know exactly what value they can get out …
Sina Weibo Officially Launches Paid Services
On June 19, Sina Weibo launched new paid services for its members. For 10 RMB/month or 108 RMB/year, users can sign up for a premium membership which gives them special privileges over non-paying users. Perks include special badges on their profile pages, personalised pages and voice blog posts. The membership also promises to give users more security and special “cell …